Call us  French & Company mary@frenchcosearch.com

Call: 207-233-6009

Search Engine Marketing Services

 

PPC – Pay Per Click

  • A) Initial:
    • Benchmark Reports
    • Initial Strategy Consultation/Reporting Needs
    • Competitive Analysis
    • Tracking Codes/Implementation Consultation
    • TroubleShooting
    • Advanced keyword research
    • Deliver Robust PPC Strategy; comprised of
    • Campaigns, Keywords, Ad Copy, Landing Pages etc.
    • Account setup and Implementation of Approved PPC Strategy
  • B) Monthly Management:
    • Keyword Optimizations
    • Strategic Bid Management
    • Monitoring Clicks, Conversions and Click Fraud activity
    • Refining and Testing Creative Ads
    • Day Parting
    • Geo Targeting
    • Support other marketing (Social/traditional) through PPC
  • C) Analysis/Reporting:
    • Customized Monthly Analysis/Reporting/Manageable Recommendations
    • Weekly, Monthly, as Needed Client meetings

SEO – Search Engine Optimization

  • A) Initial:
    • Website Audit and Benchmark Report
    • Tracking, Website Health, Human and Search Engine Friendly
    • Detailed Recomendations by impact and effort
    • Competitive Analysis
    • Tracking Codes/Implementation Consultation
    • TroubleShooting
    • (if applicable) New website/revamp – Migration SEO Check list/detailed Implementation Guide
  • B) Monthly Management:
    • Website Structure, Content and Health Analysis
    • Navigation and Content
    • Page Titles, Meta Descriptions and Keywords
    • Engine/Directory Submission/Link Building
    • Test/enhance onsite/offsite avenues for market viability (Glossary, FAQ section, etc.)
    • Utilize site submissions, new content, blogs et al to encourage Google, et al, crawling
    • Webinars,Video, Podcast, Audio Optimizations
  • C) Analysis/Reporting:
    • Customized Monthly Analysis/Reporting/Manageable Recommendations
    • Monthly Trend reports will be provided and will be customized to your needs
    • Keyword Ranking
    • Weekly, Monthly, as Needed Client meetings

Social Media Optimization

  • A) Initial:
    • Listening/Benchmark Report
    • Behavioral Tracking: Measuring views, followers, comments, and/or subscribers
    • Conversion Tracking: Measuring desired online user actions garnered via SMO efforts
    • Detailed Project Plan and Calendar
  • B) Monthly Management:
    • Create, Manage, Optimize Social Profiles/Pages (ie Google My Business)
    • Actively monitor social network sites
    • Content control, Response control
    • Increase link ability
    • Invite others to view content
    • Make tagging and bookmarking easy
    • Creation/Optimization and Consistent participation in Chosen Social Platforms
  • Analysis/Reporting:
    • Utilize tools, such as Hootesuite – to TRACK, TRACK, TRACK
    • Customized Monthly Analysis/Reporting/Manageable Recommendations
    • Monthly Trend reports will be provided and will be customized to your needs
    • Weekly, Monthly, as Needed Client meetings